Business Value of Corporate Entertainment
The Business Value of Corporate Entertainment
Nathan Coe Marsh
Today we look at some insights from The International Association of Corporate Entertainment Producers into the impact live entertainment has on the strategic success of corporate events, conventions, and conferences:
From a previous version of the IACEP’s website (this no longer seems to appear on their current site, but I think it is worthy of still being out there):
“Corporations invest in meetings in pursuit of very specific business purpose. Whether they are gathering employees or customers, corporations expect their investment to yield tangible business results.
“Entertainment turbo-charges that investment. Pulling people away from their desks to go to a meeting only guarantees the person’s physical presence in the room. Entertainment accelerates the process of getting employees detached from their day-to-day routine, fully engaged in the moment, and connecting with each other and to the company’s message. The bottom line: entertainment increases impact.”
The Best is Yet to come!
407.900.3831 | NCM@NCMarsh.com
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