Captivate | Connect | Engage

Event Planners: Captivate by Design (Part V: Release and Re-Connection)

Event Planners: Captivate by Design Part V: Release and Re-Connection

Nathan Coe Marsh

This is the final part of a five part series that applies insight from the world of entertainment to the structure of effective, captivating events. Take a look at Part I before proceeding further.

Re-connect / Release

“The Butterfly Man” – Robert Nelson – was a legend of street performing. He would transform a city square, whether… Continue reading

Event Planners: Captivate by Design (Part IV: The Climax)

Event Planners: Captivate by Design Part IV: The Climax

Nathan Coe Marsh

This is part four of a five part series that applies insight from the world of entertainment to the structure of effective, captivating events. Take a look at Part I before proceeding further.

Climax

For the showman, this is the phase where we do the thing we know they’ll be talking about weeks later; “I saw a guy… Continue reading

Event Planners: Captivate by Design (Part III: Rapport)

Event Planners: Captivate by Design Part Three: Rapport

Nathan Coe Marsh

This is part three of a five part series that applies insight from the world of entertainment to the structure of effective, captivating events. Take a look at Part I before proceeding further.

Rapport

For an entertainer, the second — and critical — phase of the show is creating the relationship with the audience. It doesn’t matter how impressive… Continue reading

Event Planners: Captivate by Design (Part II: Attention)

Event Planners: Captivate by Design Part II: Attention

Nathan Coe Marsh

This is part two of a five part series that applies insight from the world of entertainment to the structure of effective, captivating events. Take a look at Part I before proceeding further.

Attention

The Obedient Donkey

A man is in the middle of a park with a sign that says “The Obedient Donkey.” A donkey lays at his… Continue reading

Headline Entertainment and Host: Small Business Awards

Headline Entertainment and Host: Small Business Awards

Nathan Coe Marsh

I love entrepreneurs. Those who — instead of settling for what is — see what could be. So I am extremely excited to have been asked to host and provide headline entertainment for the Small Business of the Year Awards presented by Sam’s Club.

We’ll be rattling the rafters with laughter, and honoring these hard-working dreamers in fun, creative ways… Continue reading

Event Planners: Captivate by Design

Event Planners: Captivate by Design

Nathan Coe Marsh

In planning an event, how can you build anticipation, fascination, and engagement into the very DNA of your program?

As a corporate entertainer I’ve performed for tens of thousands, I’ve also spent years studying the masters of audience engagement — from vaudeville comics to televangelists, from civil rights leaders to Billy Mays — they each learned, for very different reasons, to captivate… Continue reading

Corporate Entertainment Ideas Your Guests Won’t Be Expecting

Corporate Entertainment Ideas Your Guests Won’t Be Expecting

Today we feature a guest post from our friends at Corporate Entertainment Professionals. The CEP is one of the UK’s premiere entertainment agencies, and today they offer a look at corporate entertainment ideas that are unexpected (I’m a particular fan of the life-size dinosaur).

Sometimes it pays to opt for something that little out of the ordinary when it comes to… Continue reading

Corporate Entertainment: How One Session Went Viral

Corporate Entertainment: How One Session Went Viral

Nathan Coe Marsh

Tom Hiddleston, who plays Loki in The Avengers and Thor film franchises, made an entrance at San Diego’s Comic Con that rattled the rafters with excitement from 6,000+ live attendees, lit up social media and resulted in over 800,000 views of just one version of the video, in one day, on YouTube. They did it with minimal production — no… Continue reading

Corporate Entertainment: Signs of a Great Booking Agent

Corporate Entertainment: Signs of a Great Booking Agent

Nathan Coe Marsh

Last week we took a look at the advantages of working with a great talent agency when booking entertainment for corporate events and conferences.

On LinkedIn, the question arose: How can you tell which agency is a great one?

Here are three things that all of the great agents I’ve worked with share in common:

Quality of the questions… Continue reading

Corporate Entertainment: Working with Talent Agencies

Corporate Entertainment: Working with Talent Agencies

Nathan Coe Marsh

As a corporate entertainer, I’ve run into various situations where end-clients have seen talent agents as a necessary evil — either attempts to book directly, or requests to “give us your best price — no agents are involved” during the proposal process with an end-client. My suspicion is these planners don’t understand the enormous value that professional talent bookers add —… Continue reading