Are Physical Meetings Worth It? Forbes on the ROI of Face-to-Face Events

Published August 31, 2014 | By ncmarsh

Are Physical Meetings Worth It?

Forbes on the ROI of Face-to-Face Events

As technology has rapidly made it possible to connect instantly with virtually anyone, anywhere — what is the business value of physical meetings?

In Forbes, Keld Jensen takes a look at one piece of the equation: trust. From Mr. Jensen’s piece:

According to studies in the field of interpersonal communications, levels of trust were primarily influenced by nonverbal communication in better than 90% of the cases examined. That is, body language, voice tone and inflections (rather than the words used) were the chief factors determining trust. In only 7% of the cases was trust based primarily on the words exchanged.

Every event pro has seen this firsthand, and we’ve seen the power of physical events to move businesses forward — but we know the challenge of telling the story to our clients (both external for those of us who are vendors, and to our internal clients for those who are corporate or association meeting planners). The Forbes piece — and the studies on trust cited — are one more arrow in your quiver when communicating about the business value of live events.

The full piece is here.

The Best is Yet to come!